What Is a Geo-filter?
Snapchat geo-filters have revolutionized photographic media, providing countless options for sharing images and capturing special moments. To many, especially those who aren’t active Snapchat users, a geo-filter may be considered the same as other filters available. Although the titles are similar, there are certain differences. For example, geo-filters are only accessible in certain locations. If you are within the Hollywood, C.A. zip code, you will have access to a variety of Hollywood-themed geo-filters. If you leave that zip code area, those geo-filters will no longer be available. It is also important to note that geo-filters are only available to users when location settings on the phone are turned on (iPhone Users: select ‘Settings,’ ‘Privacy,’ and change Location Services to ‘On’). To access geo-filters in your area, take a photo in the Snapchat app and swipe right on the screen to access available geo-filters. Filters are accessible on a national platform, regardless of location. For example, if a user wants to display that a snap was taken at 3:04 P.M., they can swipe right on the screen and use the digital clock filter to display that exact time. The same applies for the temperature filter, which can display the temperature in both Fahrenheit or Celsius. These filters are accessible to all Snapchat users, regardless of where the person is located.
Using Snapchat Geo filters
Geo-filters are an untapped resource for companies who are not taking advantage of this new marketing channel. If your business is not utilizing the tremendous marketing features that come with using Snapchat geo-filters, you are missing out on a massive business opportunity. If you are in a major city and swipe through the available geo-filters, you can get an idea of the businesses that are currently taking advantage of this local outreach opportunity. Snapchat geo-filters provide the opportunity to better brand businesses through a unique, interactive and very affordable marketing tool. For nearly no cost, you can give your customers the ability to market your business for you! A well-designed geo-filter available to your consumers can put your brand in front of thousands of people.
Getting A Reaction
Users have numerous filter options available when posting a snap, so it’s important that your geo-filter is designed in a way that appeals and excites users. When users swipe to your filter, you want them to be excited about sharing your filter on top of their image. This is where trusting the pros and using a geo-filter service can be very beneficial for you. A good example of this is the popular ‘Vegas for the Weekend’ filter which is available to all Snapchat users when they land in Las Vegas. This allows visitors to advertise the city to all of their followers, and the cost to the city of Las Vegas is practically nothing. You can utilize geo-filters similarly for your event or business by sending a design request to Geo-Filter.com. Get started today!